Free Ebook Keep Innovation Simple - Paperback: Lead with Clarity and Focus in a World of Constant Change, by Brad Barbera
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Keep Innovation Simple - Paperback: Lead with Clarity and Focus in a World of Constant Change, by Brad Barbera
Free Ebook Keep Innovation Simple - Paperback: Lead with Clarity and Focus in a World of Constant Change, by Brad Barbera
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"Innovation" is the big buzzword of the day. You'd be hard pressed to find an annual report that doesn't mention the word somewhere. But what is "innovation?" Where does it come from? How can organizations do it consistently and successfully in an ever-changing, chaotic world? The answer is simplicity. Note that "simple" does not mean "easy." Simple is about clarifying the complex. Simplicity is empowering. Complexity is debilitating. Simplicity creates clarity. Complexity creates confusion. Simplicity is fun. Complexity should be banned by international law as a form of torture. This book will provide three things: 1) Fundamental principles of innovation, backed by rigorous research, that apply universally to any organization. 2) Over fifty different tools for you to pick and choose, to help you simplify your approach to innovation and clarity to the chaos. 3) Entertainment and fun. Brussels sprouts jokes. Most of us spend the majority of our awake hours working. We should lighten up and enjoy it. Seriously, how many business books can say they make Brussels sprout jokes? Simplify to innovate. And enjoy the ride.
- Sales Rank: #931438 in Books
- Published on: 2016-03-10
- Original language: English
- Dimensions: 9.00" h x 1.06" w x 6.00" l, 1.37 pounds
- Binding: Paperback
- 468 pages
About the Author
Brad Barbera has over twenty-five years of innovation experience, bringing hundreds of successful new products and services to market in a variety of industries and business models. He founded Pi Innovation LLC in 2009 to help leaders of businesses and nonprofits structure their innovation efforts so that they can stop just throwing things against the wall to see what sticks. He is a certified New Product Development Professional (NPDP), has served as the Executive Director of the Product Development and Management Association (PDMA), and is currently the Editor-in-Chief of PDMA’s Visions magazine, the flagship managerial publication for innovation professionals. He’s also a proud dad of two, a competitive stair climber, and a moderately competent chess player (with ambitions of mastery).
Most helpful customer reviews
1 of 1 people found the following review helpful.
The best business book purchase you'll make this year!
By Deb Loftus, Ph.D.
This book is one of those rare finds - well researched, chock full of very practical tools, and incredibly entertaining to read. Brad has done the legwork required to condense a very broad topic area (innovation) down to the most usable bits for us and we are all the better for it! I have recommended it to a wide variety of clients, from executive leaders to teams, as well as drawn from it in my own consulting work. It's a fabulous resource!
3 of 3 people found the following review helpful.
Brad's book is fun and a delight to read
By Dan Adams
Brad's book is fun and a delight to read. And just as you're thoroughly enjoying the wit and light-hearted prose, you realize he's exposed you to dozens of powerful innovation tools and concepts... that would have required dozens of boring books to conquer. You can tell that Brad has had a leading role in PDMA... the major global association focused on product development. This book is what happens when years of experience meets a brilliant communicator. Well done!
1 of 1 people found the following review helpful.
Recomended reading for anyone in product development (beginner or seasoned Pro).
By Amazon Customer
Keeping Innovation Simple is one of my top 5 books on product development
for 3 reasons:
1). It was an enjoyable read and educational for a novice or a seasoned
pro.
2). It provides a ton of references. I highlighted the articles and books
that Interested me---and I think I have a years worth of reading...
3). Brad adds the right amount of humor---making (typically) dry material
easier to process and more enjoyable to read.
I guess you could say---Brad makes Innovation Simple!
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