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In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
- Sales Rank: #5146456 in Books
- Published on: 2006
- Formats: Audiobook, Unabridged
- Original language: English
- Binding: Audio CD
From Publishers Weekly
According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright © American Library Association. All rights reserved
Review
“[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald
"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly
From the Hardcover edition.
Most helpful customer reviews
13 of 14 people found the following review helpful.
How "Mindless Eating" CHANGED MY LIFE – or My Eating Habits anyway.
By Jeffrey Mardis | Author & Publisher
My genetics are pretty good, so I've never been a "dieting" type person. I've never really watched my weight. And until recently, I had never really attempted to diet at all. But, after already being overweight by about 15 or so pounds, and then gaining an extra 30-some pounds due to doctor-prescribed, drug-induced steroids, I finally had arrived at the point to where I needed to lose (NOTE: At my heaviest, I weighed 192 lbs. – that's borderline "obese" for a man of my height (5' 8"). By the time I started my diet I weighed 183 lbs).
Due to my health, I'm not able to do any real meaningful exercise that can contribute towards any significant calories-burned. So, after doing a little research, I discovered that a PORTION-CONTROL-ONLY type diet would probably work best. After committing to such a diet (June 2015), I found MINDLESS EATING on Amazon. Although not technically a "dieting" book, but more like a book on the science behind food marketing and WHY we eat, it was exactly what I needed. I picked it up about six weeks after my diet had started. Since that time, I have steadily lost 3.5 to 4 pounds a month. That's a slow loss, but it's a healthy loss.
As of this review (Feb. 1, 2016), I have lost 27 lbs. in the last 7 months, and I'm well on my way to hitting the perfect weight range for my age, height and physical-makeup. I credit MINDLESS EATING for giving me the mental boost and an assurance that dieting WITHOUT EXERCISE, and dieting WITHOUT GIVING UP THE FOODS YOU LOVE, is really possible – I'm living proof.
If you're new to dieting, have decent weight genetics, are in a position to where you're not able to exercise, and want an easy, fun-filled, no-nonsense, common sense read, then I believe that MINDLESS EATING is for you. Thank you, Mr. Wansink, for writing this book!
UPDATE: My diet which used MINDLESS EATING as a guide to losing weight officially ended around May 1, 2016. I now weigh 143 lbs., with a total 11-month loss of 40 lbs. That's right, I lost a total of 40 POUNDS IN 11 MONTHS with NO EXERCISE and NO EATING OF FOODS I DIDN'T WANT TO EAT. Imagine losing 40 pounds in less than a year, eating only the foods you love. One short year from now you can be looking back at yourself and thinking – that didn't take so long.
I am now maintaining my weight with the lessons I've learned (many from this book), and plan on using these lesson as way to always maintain the ideal weight for my particular body height and makeup. If I can do it, anyone can do it.
5-STARS Highly Recommended!
2 of 2 people found the following review helpful.
A good read, but nothing groundbreaking
By Jonathan
There are a lot of books out there about changing habits, improving your life and restructuring things so that you'll be able to control your impulses and urges better. I liked Wansink's style of writing, his anecdotes and the numerous studies that he's done. He is pretty much the definitive expert on consumer behavior, and a lot of books ("Power of Habit", "Switch", "Willpower", etc.) make references to his work.
There's nothing terribly new, although I think this guy was probably the originator of a lot of the progression towards self-help and changing your life books. His stories are quite interesting, but I think it's still not quite so clear how you would go about putting his ideas into practice.
Wansink suggests that we make small changes into our lives, a 100-200 calorie reduction from our diet so that we gradually lose weight without even knowing it. The problem with that is that often 100-200 calories will pop up to take place of the eliminated calorie threat. It's like the Lernaean Hydra--cut off one head and more temptations come in.
I would recommend this book as good general reading, but don't expect it to change your life.
7 of 7 people found the following review helpful.
Life changing insights.
By Rick Ransier
I read the Kindle version of this book during lunchbreaks at McDonald's over a period of a few weeks.
Although not a diet book per se, I used the understandings I gained from this book to lose 15 pounds in three months without changing my activity level, only by cutting back on my unnoticed overeating.
Painless way to get back to a better weight, and may provide further incentive to move forward with other changes based upon the empowering feeling of success.
I explained some of what I learned from this book to my wife and she has lost ten pounds WITHOUT READING THE BOOK! It was startling to learn the effect of "one more cookie" or a daily Mocha Frappe when added to an already over-rich calorie count.
The stark contrast between the time required on a treadmill to burn 150 calories compared to the time it takes to eat a 300 calorie glazed donut or add a chocolate milkshake to the burger and fries was the turning point.
A purely informative book, no agenda beyond giving you food for thought. (sorry). Highly recommended.
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