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Learn the Secrets Behind World-Class Product Development
In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
- Creating a value proposition that motivates a customer to buy your new product
- Protecting intellectual property to sustain a competitive advantage
- Creating a budget and securing the capital you need
- Managing the design, fabrication, integration, and delivery processes
- Master the essentials of product development
- Maximize your study time
- Measure your progress with chapter tests and a free online exam
- Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
- Sales Rank: #680796 in Books
- Published on: 2010-12-22
- Released on: 2010-12-22
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.00" l, .76 pounds
- Binding: Paperback
- 256 pages
About the Author
Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Diane Jones
Perfect
1 of 1 people found the following review helpful.
Excellent roadmap to product development
By Elizabeth M Anderson
Andrea puts together a comprehensive roadmap to understanding and implementing product development best practices in her book, "The McGraw-Hill 36-Hour Course on Product Development". She provides several examples and case studies to illustrate her points. I recommend this book for any Product Development Manager and for all executives to fully understand how to get ahead of the curve in terms of product development.
1 of 1 people found the following review helpful.
Great resource!
By Frank J
Very good overview of the product development process from the business point of view.
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